What happens when the brand
finally matches the vision.
Brand strategy and launch execution for founders whose vision has outgrown the way they're currently showing up.
The industry's best kept secret.
Ready to be found.
Niik had spent 20+ years coaching some of the highest performers in the world — NBA champions, Grammy winners, Olympic gold medallists, and Australia's top-producing real estate agents.
And almost nobody could find him online.
He was the person other successful people quietly called. Word of mouth had carried a twenty-year reputation beautifully — but word of mouth can only be in one place at a time, and he wanted to fill rooms in four cities at once.
He brought twenty years of reputation. We built everything it needed to travel.
An audience of 8,700,
waiting to be spoken to properly.
Shop Fix Academy is the second-biggest coaching company in the auto repair industry. A $10M+ business with a Facebook community of 5,100 and a business page of 3,600 — and very little coming out of either.
The audience was already there. Already interested. Already the right people.
What was missing was a reason to move, delivered consistently, in a voice the industry actually recognised. Content went out when someone remembered. Leads came when they came. Nothing built on what came before it.
The hardest part had already been done. These people just hadn't been given a reason yet.
$1M a month.
To the same audience, every month.
The Coaching Institute is Australia's #1 coaching school — $12M+ ARR, a list of 100,000, and offers ranging from $39.95 to $25,000.
Two to four event launches a month. To largely the same audience. With a monthly sales target of $1M+ and 40% of the list sitting cold.
That's a big ask of any list. You can't say the same thing twice to people who've already heard it — not without losing them. Every launch needed a genuinely new angle, and a reason to care that felt fresh each time.
The best part of this work
is what they say afterwards.
Brand and launch,
built together.
A beautiful brand that doesn't sell isn't finished yet. And a launch without a brand behind it has to work twice as hard for half the result.
We do both, because the handover between them is where most of the value gets lost.
If your brand hasn't caught up
to where you're going —
that's the whole conversation.
We work with a small number of clients at a time, which means we're honest early about whether we're the right fit. If we're not, we'll say so and point you somewhere better.