Do this first to save thousands of dollars on marketing, social media or advertising
Get to know your audience
It sounds basic, I know.
But in a world where the tech and the tools are updated every second, the fundamentals of marketing are what stand the test of time.
The Facebook algorithm changes faster than we can adapt.
Strategy that works on Instagram yesterday might no longer work today.
Tiktok is the new shiny baby so everyone is getting a slot.
Youtube shorts and youtube ads are hotter than ever.
Before we even try any new tool or new strategy, we already feel like we’re behind.
Overwhelm and overload
We’re overwhelmed and overloaded with the tools, strategies and expert advice.
But if you don’t do this first, there’s no amount or number of investment, technology, strategy, tips and upgrades that would give you the results you want.
𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐲𝐨𝐮 𝐬𝐞𝐞𝐤 𝐭𝐨 𝐬𝐞𝐫𝐯𝐞.
Before your branding deck.
Before your website.
Before your funnels or landing pages.
Before social media.
Before email marketing.
Because marketing is about attracting and connecting with the people you seek to serve, and you can’t do that without knowing who they are.
You’ll save thousands of dollars and hundreds of hours by simply sitting down for an hour or two, and digging deep into your ideal client.
Your journey of getting to know your avatar on a deeper level
Close your eyes, and imagine the person that you seek to serve is right in front of you right now.
You can see them, you can feel their presence, you can understand their dreams, their hopes, their fears. They need your help. And they are waiting for you to find them, through your message and your marketing.
These questions are designed for you to be truly deeply connected with the person you seek to serve. The person whose life will change forever when you two finally meet.
What’s their name?
How old are they?
And what do they do?
How much do they make?
Where do they live?
What’s their family like? (Single, married, kids…)
Where do they hang out online? (List 5 places)
Where do they go find information? (List 5 informational sources)
What frustrates them? (List 5)
What are their biggest problems? (List 5)
What are their deeper fears & problems they didn’t know they have
or won’t admit?
What do they say they want? (List 5)
What do they really want and will never admit?
Whom do they trust?
Whom do they distrust?
How do they see themselves?
What are they afraid others may find out about them?